Graham Morley
Product Strategy & Technical Leadership

Graham Morley

Buildingiseasynow.

Knowingwhattobuildisn't.

I decide what to build, when to ship it, and how to measure whether it moved the business. Multiple ventures founded, teams assembled, funding secured. My engineering background means the product judgment comes with technical depth.

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The Pattern

The value isn't in the code.

I've been shipping products professionally since 2011. The pattern is always the same: figure out what's worth building, make the hard prioritization calls, secure the resources, and stay until it's running in production. Sometimes that meant assembling a team across multiple countries, sometimes it meant shipping solo in three months. The throughline is product judgment backed by the ability to evaluate what's technically possible.

I'm not a career PM from business school or a manager who stopped coding. I'm a serial builder who has owned every layer, from monetization strategy and funding through architecture decisions and production operations. The engineering background isn't a footnote, it's what makes the product judgment trustworthy.

What I've Built

From the Portfolio

Senior Engineer & Technical LeadSept 2024 — Oct 2025

Crystal aOS

Case Study

AI-Powered Legal Compliance Platform

Techstars
Accepted
PE
Funded
SOC 2
+ ISO 27001

Built the MVP that helped secure private equity funding and Techstars acceptance. Translated complex legal compliance requirements into a visual node-based interface for lawyers, and served as the bridge between the founder's product vision and engineering implementation.

  • MVP secured private equity investment and Techstars acceptance
  • Maintained technical continuity through multiple rounds of contract engineers
  • Scoped data residency requirement, managed specialist subcontractor delivery
  • Contributed to SOC 2 Type 1 and ISO 27001 certification controls
  • LLMOps: prompt engineering, model evaluation, RAG tuning, AI output monitoring
AI / LLMLegal TechRAG PipelinesComplianceLLMOps
Founder & Product LeadNov 2021 — Aug 2023

Paideia

Case Study

Governance & Treasury Management Platform

$20M
AUM
Catalyst
Grant Funded
Global
Distributed Team

Built a governance platform covering voting, proposal creation, and treasury management from scratch. Assembled and led a distributed team across multiple countries, secured grant funding through a competitive process, and directed the full UX lifecycle from research through engineering handoff.

  • Wrote the grant application and secured Cardano Catalyst funding
  • Directed UX team: research, wireframes, prototypes, acceptance criteria, handoff
  • Managed team composition over four years: hiring, replacing, restructuring
  • Production platform with zero unplanned downtime
GovernanceTreasuryDistributed TeamsGrant FundedObservability
Founder & Technical LeadNov 2025 — Feb 2026

CTCGX

Case Study

Peer-to-Peer Trading Card Marketplace

90
Days to Ship
Solo
Build
Stripe
Connect

Identified a market gap, defined the product, and shipped a complete marketplace in under three months: listing, search, ordering, payments, fulfillment, and seller tools. Solo build with Stripe Connect escrow, Shopify integration, and a public API.

  • Complete marketplace: listing, search, ordering, payments, fulfillment
  • Stripe Connect escrow for multi-party payments
  • Shopify sync to reduce seller onboarding friction
  • Data pipelines for catalog normalization across external datasets
E-CommerceMarketplacePaymentsSolo Founder
Engineering LeadSept 2023 — Aug 2024

Coinecta

Token Launch & Investment Platform

Audited
Contracts
KYC
Integrated
3
Tech Stacks

Led engineering while defining product requirements across the platform. Drove corporate registration and compliance strategy across El Salvador and the United States, managing local counsel in both jurisdictions and hiring a Compliance Officer through a direct search.

  • Corporate registration and compliance across El Salvador and US
  • KYC vendor evaluation and identity verification integration
  • Managed smart contract auditing: vendor selection, remediation, deployment
  • Release coordination across TypeScript, C#, and on-chain contracts
FintechComplianceKYCMulti-Jurisdiction
Founder & Technical LeadMay 2023 — Nov 2023

Crux Finance

Case Study

DeFi Portfolio Management & Crypto Accounting

Live
In Production
Tax
Ready Reports
Official
Ergo Ecosystem

Built a DeFi portfolio management and accounting platform from scratch for the Ergo ecosystem. Designed and implemented a full crypto accounting pipeline: wallet aggregation, transaction categorization, and tax-ready reporting that traders and investors use for filing.

  • Built entire crypto accounting pipeline from transaction ingestion to tax reporting
  • TradingView-integrated charting with real-time market data
  • Aggregates transaction history across multiple DeFi protocols in a unified timeline
  • Listed as an official tool in Ergo ecosystem documentation
DeFiAccountingCryptoData Pipelines
Open Source

Building in the Open

Opinionated Prisma

Agentic skill plugin for Prisma ORM on PostgreSQL. Enforced opinions on schema design, indexing, migration safety, transactions, and raw SQL. Works with Claude Code, Codex, Gemini CLI, Cursor, and more.

Markdown
Loreum

Open source worldbuilding platform. Characters, knowledge graph, timeline, lore wiki, storyboard, and MCP server for AI integration.

TypeScript
Paideia Contracts

On-chain governance smart contracts for the Paideia platform. Voting, proposals, and treasury management on Cardano.

TypeScript
Netrek Web

Browser-based revival of the classic multiplayer space combat game Netrek, rebuilt from the ground up in TypeScript.

TypeScript
View all projects on GitHub
What I Bring

The Full Stack of Leadership

01

Zero to One

No team, no process, no product. I've started from nothing and shipped to production multiple times, assembling everything along the way.

02

Product Judgment

Deciding what to build, what to cut, and when to ship. Made these calls across multiple ventures with real money and real users on the line.

03

Commercial Ownership

Pricing strategy, monetization, paid acquisition, competitive funding proposals. I understand the business side because I've run the business side.

04

Cross-Domain Teams

Engineers, UX designers, marketing, lawyers, compliance officers. Led teams across all of them for years, across multiple ventures.

05

Technical Depth

Full-stack engineer who evaluates architecture, conducts code reviews, and communicates with developers as a peer.

06

Compliance & Regulatory

SOC 2 Type 1, ISO 27001, KYC integration, corporate registration across jurisdictions. I navigate the legal side too.

07

Funding & Investment

Secured grant funding through competitive governance, built the MVP that closed private equity investment, led a product through Techstars.

08

Growth & Experimentation

A/B testing through paid ad campaigns, conversion optimization, SEO, and AI Engine Optimization. Data-informed decisions, not guesswork.

09

LLMOps & AI Integration

Prompt engineering, model evaluation, RAG pipeline tuning, and AI output quality monitoring in production.

Active Consulting

Available for Hire

Currently consulting for law firms, small businesses, and professional services teams on AI integration, automation, and growth.

AI & Automation

Workflow audits, automation builds, and AI integrations for professional services firms. Stack audit, priority mapping, working automations deployed, and a recommendations report with team walkthrough.

  • →Automated intake pipelines
  • →AI-drafted follow-ups from form data
  • →Call transcription with AI summaries
  • →Outbound prospecting workflows

Growth & Marketing

Tripwire design, marketing funnel websites, A/B testing through Facebook and Google Ads, and conversion optimization for small businesses looking to grow.

  • →Tripwire and lead magnet funnels
  • →Landing page design and A/B testing
  • →Facebook & Google Ad campaigns
  • →Conversion tracking and optimization

SEO & AEO

Search engine optimization and Answer Engine Optimization to improve visibility in both traditional search and AI-powered discovery systems like ChatGPT and Perplexity.

  • →Google Business Profile optimization
  • →Technical SEO audits
  • →Content structured for AI citation
  • →Local search and map pack strategy
Discuss a Project
Currently Exploring

What's Next

Open to roles where I can bring the same ownership I've had as a founder, whether that's product, project, solutions, or engineering leadership.

Technical Project Manager
Program Manager
Product Manager
Solutions Engineer
Solutions Architect
Developer Relations
Implementation Manager

Remote from British Columbia, Canada. Available for distributed teams worldwide.